User Guides

1.Getting Started

Selecting a plan

There are five plans that have been crafted to fit various customer needs. The needs range from number of social channels, organisations, users and products a user can be able to add to their account. It also includes access to various engagement tools, analytics and reports. Based on your needs you can select any of the available plans that best suit you. Below is a summary of the plans. You can view the detailed plan description in the pricing page.

  • Free Plan - For small businesses and individuals getting started on social media automation.

  • Basic plan - For businesses that want to automate & streamline their content planning & publishing.

  • Professional plan - For businesses that want to plan, publish and engage with their audience at scale.

  • Standard plan - For big organizations and teams that want collaboration, engagement and advanced analytics tools.

  • Agency - For marketing agencies managing multiple businesses and want advanced social media tools.

If your needs aren’t covered in the listed plans, you can reach to us directly through our email, support@powpap.com to request for a custom plan.

Setting up your organization

Once you select a plan and sign up to powpap, you’ll be required to set up your organization/business. Powpap provides you with workspaces that you can use to organize and categorize your various workflows. These workspaces are based on organisations and every user is required to set up at least one. When setting up your organization, you’ll be prompted to key in the name, location, industry and sub-industry.

To add more organisations, you can click on the plus(+) icon found on the left-most menu.

Adding social channels

Once you have added your organization, you’ll be redirected to a page where you can add the social channels that you want to manage.
You can also connect a social channel later through the socials tab. This tab can be found under the settings menu.
Social networks currently available for configuration in powpap are:

  • Facebook - You can add your facebook page by clicking on the provided link. Powpap will check if there are any logged in facebook accounts in your browser and then prompt you to select the facebook page you want added. If there are no logged in facebook accounts, you’ll be redirected to a page where you can log in to the facebook account and then add the page.

  • X (Twitter) - You can add an X account by clicking on the X link provided. Powpap will check if there are any logged in X accounts in your browser. If you are logged in to an account you’ll be redirected to a page where you will be prompted to allow and confirm permissions. Your account will then be added. If there are no logged in X accounts, you’ll be redirected to a page where you can log in to the account and then add it.

    NOTE: X is not available for free plan users. This is due to the recent changes in X API policy, and increase in API costs.

  • Instagram Business - You can add an Instagram business account by clicking on the provided link. You’ll first need to select the facebook account linked to your Instagram account in order to proceed. Instagram business accounts are accounts that are meant for brands and businesses. They offer you more analytical tools. To know how to change your regular account to a business account you can follow the steps in this link setting up an instagram business account

  • LinkedIn - You can add a linkedIn profile or page by clicking on either the ‘linkedIn page’ or ‘linkedIn profile’ link provided. Powpap will check if there are any logged in linkedIn accounts in your browser. If you are logged in to an account you’ll be redirected to a page where you will be prompted to allow and confirm permissions. Your page/profile will then be added. If there are no logged in linkedIn accounts, you’ll be redirected to a page where you can log in to the account and then add it.

  • TikTok - You can add a tiktok account by clicking on the tiktok link provided. Powpap will check if there are any logged in tiktok accounts in your browser. If you are logged in to an account you’ll be redirected to a page where you will be prompted to allow and confirm permissions. Your account will then be added.

More social network configurations are coming your way soon.

2.Step-by-Step Guide to Creating and Scheduling a Post.

1. Choose a Platform

At the top, select where your post should go:

  • - All platforms

  • - Facebook

  • - Instagram

  • - X (Twitter)

  • - LinkedIn

  • - TikTok

You can switch between them using the icons.

2. Upload Media

Drag and drop images/videos or click Select files to upload.
Ensure your media meets the platform’s size/format guidelines.

3. Edit Media (Image)

After uploading an image, hover over it and click the Edit button to start customizing. Powpap offers a powerful suite of editing tools, including:

  • - Crop and resize

  • - Add text overlays and captions

  • - Apply filters and adjust brightness, contrast, saturation

  • - Rotate or flip images

  • - Add shapes, icons, or logos

  • - Draw or annotate directly on the image

  • - Blur or highlight specific areas

With Powpap’s image editor, you can easily tailor your visuals to match your campaign style and content needs—all in just a few clicks.

4. Write Your Caption

Enter your caption in the "What is on your mind?" box.
You can use up to 1,500 characters.
Add emojis or click the magic wand icon ✨ to enhance your text with AI suggestions.

5. Select Social Media Accounts

Use the dropdown to select which connected accounts to post to.
You can connect multiple accounts for cross-posting.

6. Schedule or Publish

Toggle Schedule if you want to post at a later time.
Click Save as draft to store for later.
Click Publish now to post immediately.

Live Preview Panel

This shows how your post will look on the selected platform.
Use the social icons above the preview to switch views per platform.

Drafts Section (Right Sidebar)

View saved drafts and templates.
Click Use to insert into the editor.
Click Delete to remove the draft.

3.Creating a Content Plan Step-By-Step Guide

The Create Content Plan section is your visual planning space for organizing social media content with ease. It’s designed for speed, creativity, and control, whether you prefer manual input or AI-assisted generation.

Step 1: Add or Generate Captions

Click the + Add button in the Captions column.
Choose between:

  • Manual Input - Write your own text.

  • AI Caption Generation - Let Powpap generate engaging post captions for you.

Step 2: Upload Visuals

Click + Add in the Visuals column.
Upload your image or video files to pair with your captions.

Step 3: Create Posts by Drag & Drop

Drag a caption onto a visual to merge them into a complete post.
A preview of the merged content will appear in the Visuals column.

Think of it like pairing a message with a graphic - it becomes one complete post ready to schedule.

Step 4: Schedule Posts via the Calendar

Drag the completed post from the Visuals area onto the desired date in the calendar.
You can:

  • - Click a post within the calendar to set a specific publish time.

  • - Use the "Set bulk publish time" option below the calendar to assign a uniform time to all scheduled posts.

Posts with no time set will be marked “Not set” until scheduled.

Step 5: Publish to Social Media

After scheduling, click the “Set socials & publish” button at the bottom.
A modal will open where you can select one or more connected social media platforms to publish your posts.
Confirm and finalize your content plan.

Once confirmed, your posts are ready to be published at the scheduled times.

Pro Tips

Use the AI caption generator to speed up ideation.
Prepare visual batches in advance and pair them later with new captions.
Duplicate high-performing captions or visuals to reuse in new combinations.

4.Managing & Tracking Posts in the Calendar

The calendar view is your command center for content execution. From this single screen, you can:

  • - Track performance in real-time

  • - View individual post history and publish results

  • - Identify and resolve issues instantly

This makes it easy to visually manage, track, and analyze your social media posts day by day.

1. Understand the Post Status at a Glance

Each post on the calendar is tagged with its current status:

  • Draft - The post is created but not yet scheduled or published.

  • Scheduled - The post has a scheduled date and time.

  • Published - The post has been successfully published to selected socials.

  • Failed - The post attempted to publish but encountered an error.

  • Partial - The post has published successfully but failed in some socials.

2. Visually Track Your Content Timeline

You can view your posts across days, weeks, and months.
Posts are visually stacked, and a “+ more” link appears when multiple posts exist for a single day.

3. Click Any Post for Full Details

Clicking on a post opens a post detail modal, showing:

  • - The caption and visual used

  • - Scheduled time

  • - The list of socials the post was assigned to

  • - The publish status per social (e.g., “Published”, “Scheduled”, “Failed”)

This helps you quickly diagnose issues, track what’s live, and stay on top of your campaign flow.

4. Spot & Fix Failed Posts Fast

Posts with a “Failed” label alert you that something went wrong.
From the modal:

  • - You can see which social failed

  • - Decide whether to retry

  • - Reschedule

  • - Edit the post

Pro Tip:
If a post fails, it’s often due to expired tokens or missing media requirements. Click "edit post" directly from the modal to fix it quickly.

5. Use the Filters to Drill Down

At the top of the calendar, use filters to switch between:

  • - All posts

  • - Drafts

  • - Scheduled

  • - Published

This helps you focus only on what needs attention — whether it's filling in drafts or checking what’s already live.

5.Upgrading, Downgrading or Cancelling Subscriptions.

To upgrade or downgrade your subscription, navigate to the account menu. Click on the ‘billing’ sub-menu. Click on ‘change plan’ button . You will be redirected to the plans page where you can select the new plan you wish to move to. Once you upgrade or downgrade your plan will be updated immediately, and then get notified of the new agreement. The new price associated with the new plan is payable at the beginning of the next billing cycle. Downgrading your Plan may cause the loss of content, features, or capacity of your account. Once a person upgrades or downgrades their plan, and 24 hours has elapsed, one won't be able to change their plan till the next billing cycle. To check the payment terms, see our terms of service.

6.Completing payments.

To complete a payment, navigate to the billing page under account menu. You can add your billing information there and complete payment by clicking on the payment button. You’ll be redirected to a secure payment page hosted by our third-party payment service provider called Paystack - a Stripe-backed company that boasts PCI DSS Level Certification.